The pixels are the easy part. What matters is which problem is the real one, how to even think around and about a problem in the first place, what a product should refuse to do, and what gets cut when time runs out. Also, a design decision affects the users and a revenue decision affects the business, and most of the job is finding how to harmonize both.

I try not to decide on instinct. I talk to the people who'll use it, employ the appropriate and necessary research method for the stage of development, put rough versions in front of them early to validate educated assumptions and usability, and change my mind when they tell me I'm wrong.

The lines blur on most projects, so I take up the product manager's half of the problem about as often as the designer's.

AI is how I do more of it, really fast. I build working versions in days instead of weeks, so we react to how something behaves rather than how it looks in a review. Most of what I know, I learned watching a rough version fall over.

Though diverse, with unique problems, they are multiplicities of a unity that can be tackled by thinking from First Principles. Here are a few: Generative AI (Text-to-Speech and Voice Cloning tools), Customer Relationship Management (CRM), Virtual Gaming Photography, E-commerce, SaaS Intelligence and Recruitment Industry.